If you want to be successful on Instagram, you need many followers. It does not matter whether you are a company owner or a private individual. To draw attention to yourself or your products, a strategy for gaining Instagram followers is essential.

After all, there are more than 800 million users. In this guide, you will learn how to get more Instagram followers in 2022.

The keyword is: Standing out. Only those who distinguish themselves from the masses can still accumulate followers.

High-quality images are crucial. You need to invest time if you want to be successful on Instagram.

Therefore, be sure to ask yourself the following questions:

What distinguishes your business / your (personal) brand?
How do you differentiate yourself from your competitors?
What do you want to achieve with your Instagram account?

After finding answers to these questions, you can initiate a strategy to build followers.

You should reflect the answers to these questions in your pictures.

Mehr Follower auf Instagram

Interesting & topically relevant content

Find your niche!

Remain faithful to your principles. This should be the motto of every Instagram profile. In the beginning, decide on a targeted topic area you want to cover.

Let me demonstrate this with an example.

Fitness centers on Instagram: How to get more Instagram followers

Let’s assume that you are the manager of a fitness center. Which area should you focus on?

The topic of fitness would be too general in this case. However, fitness for women could be suitable to increase the number of followers.

Specialize in one area. The additional value for your follower is crucial.

Even then, the following question will become relevant again:

How do you set yourself apart from the crowd?
What is the user’s benefit following your account?
What is your target audience particularly interested in?
What do you want to achieve with your profile?

It would be particularly interesting for a gym manager:

  • to gain new clients
  • increase the brand’s awareness
  • receive feedback from customers or
  • accumulate additional Instagram followers

When intending to increase followers, this manager should limit himself to people interested in fitness within the company’s radius.

You should notice: The selection of the proper target group is decisive.

This is the only way to build more Instagram followers in the long run.

Analysis of followers and posts

Instagram Follower: Analyse der eigenen Beiträge
Before the analysis, there is still a giant question mark. Are my contributions well-received by the target group? What could be improved? This is what we need to find out.

After you decide on an area, you regularly publish content on that topic. I’ll explain how often you should be active per week later in this post.

Analyze which posts get the most likes. As a result, you can publish similar content more frequently.

Several programs can help you with the analysis. I have already explained which apps are best suited for Instagram in the following article.

If the analysis works appropriately, it doesn’t just please your subscribers. It also guarantees the long-term growth of your followers.

After all, you align your content even more closely with the users’ interests.

It is recommendable to survey the followers via Instagram Stories. This way, you can figure out which content is interesting for your audience without testing it for ages.

Furthermore, you will create a closer bond with your audience by keeping them informed.

More Instagram followers = post regularly

To increase your followers consistently, you need to publish content on a regular basis (as mentioned above). Ideally, you should publish new images daily.

If it is possible for you, you might even want to publish new content 2 -3 times a day.

Through an Instagram business account, you may view statistics. Thus, you can determine when your followers are online. Pay attention to the times when most of your followers are on Instagram.

This ensures that the majority of followers will see your content.

This keeps your potential customers up to date. However, never publish several images in succession. This only disturbs your followers and quickly leads to unfollowing.

If this happens more often, it can even lead to mass unfollowing.

Interact with more followers

If your followers write comments or personal messages to you, you should respond to them. This increases engagement with your account on the one hand, and your reach on the other.

As a result, other users are more likely to recommend your account to others. Additionally, Instagram Stories contribute to shifting the followers’ attention towards you.

If you post a story, you’ll appear at the front of the story bar on Instagram. This tactic helps you to become more ingrained in people’s thoughts.

Furthermore, Instagram also includes the viewing of stories in the algorithm. When users look at your stories, they’re more likely to see your content in their timeline, too.

New users may also become aware of your profile if you add hashtags or locations to your story.

Use hashtags

You can use up to 30 hashtags on Instagram. Hashtags are keywords.

It makes sense because more users will now become aware of your content. Furthermore, the use of hashtags guarantees you more likes and subscribers.

Tip: Do not add the hashtags in the image description. It is preferable to publish the keywords in the comment section beneath the image.

Kooperiere mit Influencern

Collaborate with other influencers!

Collaborating with other Instagram users has several advantages.

You do not only attract the followers’ attention from other users but also creatively exchange ideas. This positively affects your channel.

A well-orchestrated collaboration can increase your account’s users by as much as 10,000 to 20,000 Instagram followers. As a business or aspiring influencer, you should spend a lot of time building these partnerships.

Connect primarily with influencers who have roughly the same number of followers as you.

A deviation of 15 percent, both up and down, is acceptable.

Analyze competitors!

Inform yourself about your competitors on Instagram. If you have already acquired several thousand followers, you can interact with these users.

This is the best way for you to proceed:

  1. Research your competitors (Google & Instagram search).
  2. Click on followers.  
  3. Now you will see a list of people interested in your competitor’s product.

Comment on the user’s posts! Draw attention to your product. However, ensure that your posts do not resemble spam comments. You want to provide additional value to these users instead of bothering them.

Since these people have already shown interest in a similar product, they will likely follow you.

If you comment on these people’s posts, don’t just leave an emoji. Be casual and show additional value. 

This is possible, for example, with the following sentence:

I have noticed that you are following user x. We offer a similar product that has the following advantage y. Would you be interested in testing it? We would be willing to provide you a free sample.

Ads, ads, ads

The headline says it all. If you want to have more Instagram followers, you should use all available channels.

Whether friends, newsletters, or your email signature: These distribution options help let other people know about your Instagram profile.

Here are some options open to you while promoting your Instagram profile. These include:

  • newsletter
  • your blog
  • friends, acquaintances, family members
  • cross-promotion via other social networks such as Facebook or YouTube
  • email signature
  • business cards

Instagram follower does not equal Instagram follower

Even if it certainly looks nice: It’s not the follower quantity that matters. The quality is what counts.

It’s much better to have 500 active followers than 10,000 inactive users.

Don’t give in to the temptation to buy followers via dubious platforms. This is a grave mistake.

The Instagram algorithm also takes the number of likes into account.

If you get few likes compared to your followers, Instagram will display your post to fewer people.

For more information on Instagram marketing, click here.

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